Powered by the revolutionary MaxLife™ PRO brushless engine, designed in cooperation with FERRARI. The ItaliaBrava™ guarantees maximum performance with stronger air pressure, faster airflow, less vibration and lower noise, and up to 10,000 hours of high-speed drying. A Nano Titanium infused grille for superior heat transfer, ionic generator to maximize hair’s shine, and a lock-in turbo boost for peak drying power complete this professional luxury dryer. Faster… Lighter… Quieter… Longer.
MaxLife™ PRO Brushless Engine